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Social Media & Branding for the Creative Spirit
Let's Get Started
Welcome! (First Steps)
MODULE 1: THE GOAL AND THE PLAN
Lesson 1: Welcome to Social Media & Branding! (What to expect in this course) (3:11)
Lesson 2: Playing the Game of Social Media (2:26)
Lesson 3: Creating Your Goals (2:38)
Lesson 4: What's Your Why (1:00)
BONUS: Bringing the SOCIAL back in SOCIAL MEDIA (2:19)
MODULE 2: ARTIST IDENTITY
Lesson 1: Introduction to Discovering Your Artist Identity (1:01)
Lesson 2: Defining Your Musical Sound (2:36)
Lesson 3: Your 15 Second Pitch (4:07)
Lesson 4: Defining Your Visual Brand (Part 1) (3:14)
Lesson 5: Telling Your Story on Social Media (2:21)
Lesson 6: Artist Identity Recap (0:49)
BONUS: Create an Empowering Context for yourself on Social Media (0:53)
MODULE 3: CREATING CONSISTENT QUALITY CONTENT
Lesson 1: Introduction to creating CONSISTENT, QUALITY Content (1:29)
Lesson 2: Consistency and how to maintain it (4:04)
Lesson 3: Creating Quality Content Part 1 (5:05)
Lesson 4: Creating Quality Content Part 2 (5:50)
Lesson 5: Building Your Team (3:24)
Lesson 6: Content Creation Recap (1:25)
MODULE 4: GROWTH STRATEGIES
Lesson 1: Introduction to Growth Strategies (1:11)
Lesson 2: The 4 C's (8:03)
Lesson 3: Powerfully setting up your social media platforms (2:16)
Lesson 4: Creating a Content Strategy (19:28)
Lesson 5: Understanding your Target Audience (4:03)
Lesson 6: Writing Captions and Hashtags (5:26)
Lesson 7: Instagram Growth Strategy (9:33)
Lesson 8: Recap of Growth Strategies (1:49)
BONUS: Types of Content that really push engagement
BONUS: How to create superfans
MODULE 5: STRATEGY IMPLEMENTATION
Lesson 1: Introduction to Strategy Implementation (3:34)
Lesson 2: Working ON your business vs. Working IN your business (4:18)
Lesson 3: Put your content on AUTOPILOT (Automate your systems for posting) (14:56)
Lesson 4: Editing / Batch Processing (7:52)
Lesson 5: The Winning Mindset (6:44)
Lesson 6: Recap of Strategy Implementation (1:30)
MODULE 6: MONETIZING YOUR SOCIAL MEDIA PLATFORMS
Lesson 1: Introduction to Monetizing Your Social Media Platforms (1:10)
Lesson 2: ALL the ways you can monetize your social media platforms (12:37)
Lesson 3: Money Math (How to predict your income for the month) (11:18)
Lesson 4: Leverage Your Live Performances (3:52)
Lesson 5: Data is KEY (2:15)
Lesson 6: The Final Lesson! (3:14)
Templates and Resources
Your Workbook
Content Strategy
Content Calendar
Money Math
Data Tracking
Instagram Caption Templates
Collaboration Message Templates
Instagram and YouTube Hashtags
BONUS: Types of Content that really push engagement
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